Using Features Wisely - Emphasize important content with section targeting

Emphasize important content with section targeting

Google AdSense ads are automatically targeted to the content of your web page, but sometimes you may want to emphasize or downplay certain sections of your page -- for example, you may want to emphasize the first paragraph of your article or ignore your menu bar. With section targeting, you can help us determine what parts of your content are important so that your site can show more targeted ads. Our crawlers will still look at your entire website, but your suggestions will assist us in improving your ad targeting.

Section targeting might be a good fit for your site if:

1. You're familiar with HTML and are comfortable adding HTML tags to your source code.
2. You want to help guide the crawlers to specific section(s) of your page.
3. The sections you want to target contain a significant amount of text (a large enough percentage of your overall content to help instruct our crawlers).

You can use section targeting to make suggestions about as many sections of a page as you like. However, it may take up to 1-2 weeks before you start to see changes to your ad targeting. Also, because we want to make sure your ads are as effective as possible, our technology detects whether section targeting will improve your results and implements automatically only if you'll earn more revenue.

Tip for proper implementation: Include a significant amount of content within the section targeting tags; including insufficient content may result in less relevant ads or PSAs. Please also be sure only to emphasize significant sections of your site's relevant content, since it's against our program policies to the ad targeting to result in ads that are not relevant to the content of your pages.