Designing Successful Ads - Image ads increase variety and competition

Image ads increase variety and competition

By choosing to display image ads in addition to text ads, you can help ensure that you'll have all available advertisers bidding to appear on your site. Both text and image ads will compete in the same auction to display on your pages, and we'll automatically display the ad(s) that will be most effective for you on your site.

Interested in giving image ads a try? Make sure your Ad Type Preference, under the My Account tab, is set to 'Display text and image ads in all ad units.' Then, test the image ad option on a small subset of your pages for at least 2 weeks and track the progress using channels. This will allow you see whether image ads are effective for you. More data means that you can make educated decisions about your site. Try image ads and see the results for yourself.

Tip for image displaying image ads: Make sure you're using an ad format that supports image ads to take advantage of the full ad inventory for your site.